Work Now, Play Later

A list of all of my resources in my venture:  A human capital asset I have is my education at the University of Florida, Warrington College go Business. As many of us know, the University of Florida is a top 7 public university with an acceptance rate of 39%.  Another human capital asset I have is my previous work experience and trainings. Although I am a rather new twenty-one year old, I have worked 6 different consecutive jobs since I was 16 - going on 7.  As a military child, I have moved around the world from a young age. From doing so, my family and I have created a large network with uncountable individuals with different backgrounds and experiences within different industries. This would benefit me as a social capital.  My own personal savings account in which I have been investing into since I was 16 is a financial capital of mine.  After serving as an Executive Director of Warrington Welcome, a Career and Leadership Program within the Heav...

1)  The pitch.  Link to Youtube video: https://youtu.be/le3Y-bRcV1Y 2)  A reflection on the feedback you received from your last pitch.  I had several comments on my second elevator pitch, and it was all good feedback. I've attached the responses below. Similar to my last pitch, I found it extremely helpful that these individuals also believed I effectively connected the vision of the University of Florida as a community to the prospect of my new coffee service, Whidbey Coffee. From this feedback, I knew I was making the product more convincing to members of the UF community - and I wanted to make sure I kept this aspect of my pitch as I moved forward.  My last comment was still extremely beneficial an insiteful, however; I  don't  want to come off as though I am attacking the Starbucks franchises on campus or students for enjoying them.  I don't need to force prospective customers to see the opportunity, because they know i...

Bringing In A Second Opinion 1) What was the general theme or argument of the book? I chose to read The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki. In this reading, the general theme was to give the reader over 100 practical tips regarding how to treat and manage your social media accounts like a business as well as utilize a bottom-up approach in order to receive the attention your product, brand, or business wants and deserves. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? Every business idea or product needs to be marketed effectively and efficiently in order to educate, excite, and retain customers. Therefore, your social media is exceptionally important as we all know in this day in age. This book connects to everything we are learning in ENT 3003 - who are target market is, their customer profile, your network. These are all aspects that are equally as important when creating and maintaining you...

Due to the COVID-19 developments, it has been hard to get in contact with specific experts I was hoping to. However, I found other individuals who still filled the 'slots' and was able to 'contact' them virtually due to these circumstances. 1) This individuals name is Stephanie. Stephanie is a manager at one of the locally owned Whidbey Coffee stores in Washington State, and a distant friend.  2) I'm filling this 'slot' as my supplier. As a manager of the franchise, she works with suppliers weekly. Since I am someone outside of the franchise, I'm not sure what exact products and suppliers they use. So she was someone I felt would be a good resource to ask.  3) Stephanie was a couple years older than me in school, but I've known her as a distant friend. It wasn't too difficult to get ahold of her since I have other friends who currently work under her. They gave me her phone number. 4) I basically had the same exchange with each individ...

After reviewing my first Idea Napkin post and reviewing the feedback given to me, as shown in the bullets below, I have incorporated these edits within my second Idea Napkin.   "some of the additions to this coffee shop that it would bring would need to be highlighted more specifically in order to show why this coffee service would rival Starbucks and their customer loyalty.  Detailing the types of seating that would be more comfortable and possibly the consistency in product as well that would match Starbucks, would probably need to be fleshed out." "Having a diverse geographic perspective would definitely help in attracting customers." "I think you are on to something when it comes to needing a more personal coffee service other than Starbucks, which has become very industrialized."   1)  Who I am.  I'm a third-year Marketing student here at the University of Florida. Moreover, I'm a military child who currently resides i...

1)  The pitch.  Same as last time, about 90-seconds long. No Web cams. No sitting. Be dynamic! Upload the video to YouTube (as you do with all of your videos) and post the link. Link to Youtube video: https://youtu.be/Zs13PRe7M0I 2)  A reflection on the feedback I received from my last pitch.  I only had one individual comment on my elevator pitch, and it was all good feedback. I've attached his response below. I found it helpful that he believed I connected the vision of the University of Florida as a community to the prospect of my new coffee service, Whidbey Coffee. From this feedback, I knew I was making the product more convincing to members of the UF community - and I wanted to make sure I kept this aspect of my pitch as I moved forward. " Hi Caitlyn, thank you for posting your elevator pitch. You did a great job connecting the vision of UF as a community to the prospect of this new coffee service. When you related supporting UF students to offer...

My prototypical customer in my customer segment, which I have already identified and researched, is a woman between the ages of 18 and 23 but feels 25 with the stress of adulthood. She is also a student at the University of Florida pursuing an undergraduate degree. However, this age gap encompasses the ages in which students are pursuing their undergraduate degrees and potentially masters. She doesn't work, she has her families financial stability as support. This woman has light brown long-hair and has a more relaxed look, as indicated below with the avatar wearing a sweatshirt. She doesn't care about putting on very much makeup or strategically planning her clothes - she's at a library or study area to get work done and go home. Although my prototypical customer can also be a male with the same identified characteristics - the female to male ratio at the University of Florida is 56% to 44%.  Final set of questions:  What do  you  have in common with the cus...