Work Now, Play Later

Bringing In A Second Opinion 1) What was the general theme or argument of the book? I chose to read The Art of Social Media: Power Tips for Power Users, by Guy Kawasaki. In this reading, the general theme was to give the reader over 100 practical tips regarding how to treat and manage your social media accounts like a business as well as utilize a bottom-up approach in order to receive the attention your product, brand, or business wants and deserves. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? Every business idea or product needs to be marketed effectively and efficiently in order to educate, excite, and retain customers. Therefore, your social media is exceptionally important as we all know in this day in age. This book connects to everything we are learning in ENT 3003 - who are target market is, their customer profile, your network. These are all aspects that are equally as important when creating and maintaining you...

Due to the COVID-19 developments, it has been hard to get in contact with specific experts I was hoping to. However, I found other individuals who still filled the 'slots' and was able to 'contact' them virtually due to these circumstances. 1) This individuals name is Stephanie. Stephanie is a manager at one of the locally owned Whidbey Coffee stores in Washington State, and a distant friend.  2) I'm filling this 'slot' as my supplier. As a manager of the franchise, she works with suppliers weekly. Since I am someone outside of the franchise, I'm not sure what exact products and suppliers they use. So she was someone I felt would be a good resource to ask.  3) Stephanie was a couple years older than me in school, but I've known her as a distant friend. It wasn't too difficult to get ahold of her since I have other friends who currently work under her. They gave me her phone number. 4) I basically had the same exchange with each individ...

After reviewing my first Idea Napkin post and reviewing the feedback given to me, as shown in the bullets below, I have incorporated these edits within my second Idea Napkin.   "some of the additions to this coffee shop that it would bring would need to be highlighted more specifically in order to show why this coffee service would rival Starbucks and their customer loyalty.  Detailing the types of seating that would be more comfortable and possibly the consistency in product as well that would match Starbucks, would probably need to be fleshed out." "Having a diverse geographic perspective would definitely help in attracting customers." "I think you are on to something when it comes to needing a more personal coffee service other than Starbucks, which has become very industrialized."   1)  Who I am.  I'm a third-year Marketing student here at the University of Florida. Moreover, I'm a military child who currently resides i...

1)  The pitch.  Same as last time, about 90-seconds long. No Web cams. No sitting. Be dynamic! Upload the video to YouTube (as you do with all of your videos) and post the link. Link to Youtube video: https://youtu.be/Zs13PRe7M0I 2)  A reflection on the feedback I received from my last pitch.  I only had one individual comment on my elevator pitch, and it was all good feedback. I've attached his response below. I found it helpful that he believed I connected the vision of the University of Florida as a community to the prospect of my new coffee service, Whidbey Coffee. From this feedback, I knew I was making the product more convincing to members of the UF community - and I wanted to make sure I kept this aspect of my pitch as I moved forward. " Hi Caitlyn, thank you for posting your elevator pitch. You did a great job connecting the vision of UF as a community to the prospect of this new coffee service. When you related supporting UF students to offer...

My prototypical customer in my customer segment, which I have already identified and researched, is a woman between the ages of 18 and 23 but feels 25 with the stress of adulthood. She is also a student at the University of Florida pursuing an undergraduate degree. However, this age gap encompasses the ages in which students are pursuing their undergraduate degrees and potentially masters. She doesn't work, she has her families financial stability as support. This woman has light brown long-hair and has a more relaxed look, as indicated below with the avatar wearing a sweatshirt. She doesn't care about putting on very much makeup or strategically planning her clothes - she's at a library or study area to get work done and go home. Although my prototypical customer can also be a male with the same identified characteristics - the female to male ratio at the University of Florida is 56% to 44%.  Final set of questions:  What do  you  have in common with the cus...

1) T hree people who would fit that segment and interviewing them - not people I've already interviewed.  Student at Starbucks at Marston prior to COVID-19 updates at UF. Student at Starbucks at Marston prior to COVID-19 updates at UF. Student Employee at Starbucks at Marston prior to COVID-19 updates at UF.  3)  Beginning  with alternative evaluations.  1. Going to Dunkin' Donuts  2. Drinking/brining coffee from home  3. Buying an energy drink  When given these interviewees these set of alternatives 2/3 said they would go to Dunkin' Donuts and 1/3 stated they would bring coffee from home. The 2/3 had similar answers regarding just wanting quality coffee to start their day and only went to Starbucks because it's more consistent than Dunkin' Donuts. The 1/3 stated that because they work at Starbucks, it is the most convenient regarding location and wait time. If they had to choose an alternative, they would just make/bring coffee fro...

1) Five ways in which I think I have human capital that is truly unique. 1. I'm a military child. Therefore, I've moved every 2-3 years since I was born. The unusual circumstance has enabled me to enhance my adaptability and flexibility skills - both personally and professionally. 2. I'm inclusive. Since I've lived around the world and moved every 2-3 years, I know what it's like to both be the insider and the outsider. Not everyone likes your or believes in your abilities everywhere you go. I believe this enables me to establish meaningful connections with individuals and understand what they value. This value of inclusivity has also been identified and proven within certain personality tests such as StrengthsQuest. 3. Due to being a military child, I've traveled and lived around the world thereby gaining exceptional cross-cultural awareness skills. For example, I lived overseas in Japan for several year - including when the tsunami and earthquake struc...